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October 10, 2005
This Week's Reading Assignment
Having had some interesting conversations regarding "The Long Tail." Here's another Wired article that has recently been expanded into a book.
Daniel Pink's "Revenge of the Right-Brain."
Pink's article addresses the changing demands of the American workplace as we move (or so he argues) from the Information Age into the Conceptual Age. This new age will require more creative, big picture (i.e. "right brain") thinking. The slogan associated with this analysis is "The MFA is the new MBA," meaning Creative Writing style graduate programs (like a Master of Fine Arts) will be the model for the type of education necessary to be successful in business in the future.
What do you think? Good news or bad news?
Posted by Alex Reid at October 10, 2005 12:31 PM
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