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November 30, 2005
Old Fashioned Store Vs. Online Shopping
With Christmas approching, and Black Friday just behind us, I've been wondering about the old fashioned store/mall versus online shopping. This Black Friday's statistics was close to the record-breaking previous one, but more and more people are going online to buy their Christmas gifts. Are online stores going to replace the old way of shopping? People want the ease of one-click buying that sites like amazon.com offer. These sites have movies and CDs that will never be found in stores, so it's much easier to buy rare items.
However, people are also impatient. We don't want to wait a week or two for the things to be delivered to our home. We like stores because we get what we want right away without any wait. We are also a tangible species. We like being able to hold and touch and interact with objects that we're going to buy. Online shopping doesn't offer that. But it's an "inconvience" to get ito the car, drive 20 minutes to the mall, fight other people for the merchandise, maybe not find whatwe want and have to go home empty handed. With online shopping, what we want will most likely be in stock.
There are good points and bad points to shopping online and shopping in stores. But until shopping online gives us instant gratification with what we want being delivered instantly to us and giving us the option of being able to interact with what we are going to buy, I'm not sure online shopping will replace the old way of buying.
Posted by Heather Cobb at November 30, 2005 11:07 AM
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